Over the last decade, technology produced about 90% of the information we see online today. That’s big, right? But you would wonder why some business-to-business owners are still doing their Lakeland business marketing like we’re in the 90s. They do sales and marketing and advertising as if smartphones don’t exist and the internet is just used for emails and by big businesses.

That should change now and soon. If you want your business to survive, you have to use the power of the internet to reach your audience.

Understanding the Modern B2B Buyer

More than 50% of B2B buyers are millennials. And if there’s one thing that millennials hate the most, it’s cold calls. They are actively pursuing businesses and looking for opportunities. They are making products and producing those products from materials they source from other businesses. That’s essentially what B2B businesses do. Millennials hate not seeing information about these suppliers on the internet.

So, if you want to make sure you’re targeting the right audience, go out there on the internet and post about your products and services. At least half of your audience will appreciate not having to call you to inquire.


Your business needs a website to survive in this digital age. Your audience is probably on the internet right now, looking for suppliers for the products they produce. You are missing out a lot by not being visible on the internet. And it’s not just about having a presence on social media. You need a website that will be your hub online. This is where your audience will find the most important information about you.

Social Media

And of course, social media matters in businesses. You need a page on Facebook and Instagram at least to connect with your target market. Most millennials will use these platforms as starting points when searching for a particular business or supplier. Make sure to post regularly on them and to respond to your audience’s inquiries.


Content is king even in the age of digital information. Write informative, relevant, and appropriate content that will target the right audience. Ask yourself what kind of content your audience will most likely resonate with. These are the kinds of content that you need to produce. Mix them up, too. Produce blogs, videos, and even podcasts if you need to.


Of course, SEO will be a primary mover in Lakeland business marketing. Can one business truly survive in this digital age without using search engine optimization (SEO)? It’s a bit tricky to rank on Google’s search results pages but finding the right SEO will get you to the top.