The way things are going, algorithms referring to the boost in social media posts will have changed five times before you are done reading this post. According to SEO experts, the sheer number of minor changes in algorithms in a day can go up to a hundred. That’s what you are fighting against and trying to follow when you are trying to boost your social media content as part of your overall Lakeland business marketing strategy. It’s not an easy thing to do.

Most of the changes that happen in social media make it doubly hard for social media managers and marketers to gain traction organically. That’s why it is always worth it to look at strategies for paid advertisements and boosted posts. These two can help level the playing field.

Paid ads on Facebook, Instagram, Twitter, and LinkedIn are not as expensive as traditional advertising. It is, in fact, one of the cheapest ways to advertise and promote your company. Paid ads are expected to generate over $18 billion in revenue in 2019, and it exceeded that number. Business-to-content marketers reported that social media marketing and paid ads are the two most effective strategies to promote a business.

How Engaged Is Your Audience

The engagement rate can be impacted by a lot of factors. You must remember, though, that likes do not equal comments when it comes to engagement. This means that comments are more valuable than likes. You should aim for more comments and not likes. Comments are more organic and natural. They took the time. The customers took the time out of their busy schedules to comment on your post. That shows engagement.

On the other hand, likes are just that… likes. They tell you nothing other than that your target audience passed by your post and “liked” it. There are many reasons why someone liked your message. It can be because the message resonated with them or because they are planning to revisit your page later on. Certainly, that doesn’t mean they will respond positively to your call to action.

The best way to boost any Lakeland business marketing campaign on social media is to do it as naturally as possible. Far too many times, marketers make the boosted post look more like an ad than the actual post. Ads have a terrible way of pushing customers away. Consumers are allergic to liking, commenting, and sharing ads. They see an ad on their feed and their automatic reaction is to scroll down.