There are two things you have to do before worrying about conversion. The first one is to generate leads to your website. The second is to make quality content. Once you have these two things mastered, you can worry about converting your web visitors. Because it is true that conversion is actually more difficult than those two, it only requires your absolute focus. There is no room for mistakes in trying to make web visitors convert. The rule for Lakeland business marketing is to seamlessly integrate conversion into the creation of the buyer persona and writing/creating the content.
It is a bit different marketing to businesses. These people know what they are looking for. They already have specifications in their minds about the supplies they need. You have to convince them you are the best for the job; that you’re the right supplier. To do that, you need these three things:
Conduct Content Surveys
You already have a clientele. Now, it is time to ask them what they want and expect from you. How is your content measuring up? Do they want more? Is your content meeting their needs? Are they learning from it? Does it make them want to reach out to you? Your clients need to see you as the better and more trustworthy version of your competitors.
That’s what you’re hoping to learn from content surveys. Make sure these surveys are short and straightforward. Nobody wants to answer long surveys anymore since they are a waste of time.
Create Clear Conversion Paths
What do you want your potential market to do? Do you want them to subscribe to a newsletter, call your office, inquire about your products/services, or buy your products from an e-commerce store? You have to be clear about what you want them to do. That means using call-to-action to guide them in converting.
It is also important to be consistent with your CTA. One campaign is equal to one conversion funnel. If the campaign is to generate subscriptions to your newsletter, then that’s what the CTA should ask web visitors to do (for example, click on the subscribe button). Consistency is at the core of conversion paths.
Utilize User-generated Content
User-generated content is proof of strong ties with your market. If they are posting about you on Instagram and Facebook, that means they are proud of their support of your brand. There is no better proof of support and effective Lakeland business marketing than this. Leverage this content and ask your clients if you can repost these so others will see that you have a great relationship with your current customers.