The main concern for small businesses right now is the money they need for marketing. As the pandemic continues to damage economies, small businesses are the most deeply impacted. How can they survive it without getting into debt? Providing authentic content marketing...

Early during the coronavirus pandemic, human resources professionals recognized that the health crisis will impact employees in ways that we can never imagine. And it will not only impact their work and the way they work or where they work, but it will also affect...

How do you satisfy customers? This is the question that all companies must answer when they’re thinking about how to improve customer experience. If the customers are not satisfied, it means you didn’t study them well enough. Have you made a buyer persona? Yes? When...

When you hear brand identity, what comes to your mind? For some people, they think about the logo of the brand. But the logo is just part of the brand’s identity. An identity is more than a small letter f that stands for Facebook. It’s more than an apple with a bit...

Retention marketing has been around for a long time. If you think about it, the very first sellers have probably realized that selling to someone who was already your customer is far easier than convincing a new customer to buy from you. Don’t get us wrong: you need...

There is no denying this fact: Lakeland business marketing has changed in the past five to 10 years, but more so during the last year when companies are forced to retreat to the world wide web as a source of advertising and marketing strategies. From making cold calls...

Are you looking for new opportunities during this pandemic? Have you been seeing a lot of Lakeland business marketing strategies that are selling new products and services? When did you start hearing about these new industries and are they viable industries? Should...

Whatever your reason is, you suddenly think this is the best time to sell your business. Sure, you’ve tended to this business for a long time; spending most of your time thinking about its future. But because of the pandemic, there is no better time to let go of your...

Whether it is because of the pandemic or not, opening a home business is a smart move considering the volatility of the market. But that doesn’t mean you shouldn’t try your hand at starting a business. It’s alright to be self-employed especially at this time when...