Early during the coronavirus pandemic, human resources professionals recognized that the health crisis will impact employees in ways that we can never imagine. And it will not only impact their work and the way they work or where they work, but it will also affect their productivity. As many of these employees retreat to their homes, they are faced with an unprecedented challenge; one they haven’t seen before. This will affect their Lakeland business marketing.
For many employees, remote work is a first for them. They haven’t been in this situation before. They barely know how to operate from their homes. And although it was fun during the first few months, the novelty has worn off for most. They now have to deal with working in a home that was not designed for work. Kids are running around the room. There are far too many distractions that workers are demotivated, stressed, anxious, and uncertain about their contributions to the company.
Because of these, and the stress of dealing with the issues of the world, employees are less productive than they have ever been. Think of the most lethargic you felt in the office. That is nothing compared to how workers are feeling at home right now.
So, what does it mean for the Lakeland business marketing side of the business? When employees are demotivated, they will usually just follow through with ideas they’ve had before. They cannot think of fresh ones because they’re so disinterested in work. All they can think about is the amount of stress they have to go through each day as they work in their homes.
This isn’t a good thing for marketing teams who are assigned to create strategies that will generate leads and attract clients. Marketing teams are supposed to be creative and resourceful. These employees need to be connected to each other so they can collaborate on projects and ideas. They need to share information and maximize such sharing to come up with effective techniques that will bring more clients to the business.
Companies are responsible for their employees. They must understand the challenges that their workers face; that even if they are not in the office, the distractions remain the same, if not worse. On the part of the employees, they must also understand that they have a responsibility and obligation to do their best. Even though they are not meeting their colleagues face-to-face, they must work together for the good of the company. They have a common goal, so they must set clear milestones to reach these goals.